News

December 03, 2024

WTF was heard throughout the room. Though they had plans for an emergency, the local area's power was lost when the fire struck, and access to the facility was restricted. “WTF” was heard across the company's MS Teams Call for the emergency response.  The plans had been clear: staff would remove all products ready to ship and use an alternate shipping location like a UPS store, remove supplies and take them to a friend of the owner's restaurant who would allow us to use available cold storage when needed and other steps in the plan based upon the scenario.   “WTF,...

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November 26, 2024

The media has long shaped public perception of preparedness by promoting a stereotypical image of preppers, sensationalizing them as conspiracy theorists or extremists driven by paranoia, all for the sake of attracting clicks and views.   True reality is not that extreme. There are various levels of readiness that range from basic supplies to comprehensive self-sufficiency. Emergency preparedness is fundamentally about protecting what matters most, your family's safety and well-being. Some people keep a few extra batteries and water bottles. Others develop entire systems to weather any storm. Here are some brief examples of different levels of preparation you might see:...

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November 19, 2024

Sara never expected a landslide would cut off access to the only pharmacy in her mountain town. As she checked her refrigerator that rainy morning, her heart sank – only one insulin pen remained, enough for maybe three days if she managed her son’s diabetes carefully.  The roads were blocked in both directions, and the local news reported it could take up to a week to clear the debris. Her calls to the pharmacy went straight to voicemail; their power was out too. As she watched her neighbors gathering to discuss the situation, Sara realized how quickly an ordinary Tuesday...

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November 11, 2024

"Daddy, Cooper's breathing funny," Emma whispered, watching their elderly Golden Retriever pace anxiously in the backseat. Their German Shepherd Luna whined softly, picking up on everyone's distress as Mike made what felt like the hundredth phone call from the gas station parking lot. The hurricane evacuation order had come just hours ago, it’s getting dark, and every pet-friendly hotel within 200 miles was booked solid or would only accept small animals. Their aunt had offered to take in the family, but also has severe pet allergies, "Maybe the dogs could stay somewhere else?" Cooper and Luna weren't just pets –...

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November 05, 2024

A severe storm knocks out power in several cities including yours. Roads are blocked and stores are sold out of most everything. It’s been multiple days and there is still no update on when power will return. You are very relieved to have emergency supplies ready to last and keep your family comfortable until power is restored. Just as you're settling in for the evening, there is a knock on your door. Friends have shown up seeking your help. The real test of your emergency preparedness begins, how long can you last with the additional mouths to feed? How will...

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